As the Community and Marketing Manager at OcuClips, I am responsible for creating/posting/updating new content that develops growth in their followings and interaction with the video game community/potential customers on their social media pages (@ocuclips) on Discord, Instagram, Twitter, and Facebook (which all I created and setup). We also have been preparing to reach out and make connections with gamers on Instagram, YouTube, and Twitch.
I have used Hootsuite, Photoshop, and Canva to create engaging content for our posts that has generated leads and using a software to keep track of our affiliates. Also, I had the opportunity to delegate tasks and be team lead for the marketing and social media interns through Zoom meetings and the Asana and Slack app. I have been giving them feedback on their content and projects to improve our processes of outreach to our target audiences.
I have done outreach with the creator and CEO of OcuClips (Mohil Gupta) through multiple online networking events and reached out to esports related groups/players and other gaming influencers to promote and find possible sponsors, partnerships, and funding for OcuClips. Our product will be for sale this Spring 2023 on our e-commerce site!