Westin Lee - Vantage Point

Residences at Vantage Point (RVP) is a senior living facility that offers high-end apartments for people interested in long term Independent Living, Assisted Living, and Memory Care.

My position at RVP was being their Marketing and Community Move-in Coordinator and head secretary to the Director of Marketing. During my time there, I worked on many of their marketing campaigns and community events. This involved meeting and talking with residences and working with people from every department (Dining Services, Hospitality Services, PLANT Operations/Maintenance, Concierge, Security, Fitness/Wellness Center, and Administration/Finance department) on a daily basis. It truly was a fulfilling experience as I love connecting and bringing people together and working in team environments.

I used Salesforce everyday to process the leads they received from the RVP website, call-ins, walk-ins, mail-ins, and paid referrals, which many became successful sales. Also, I generated Weekly Activity Reports in Salesforce to see and make sure we are hitting our target number of leads. Some of their notable campaigns I worked on was designing emails and physical mail out ads/pamphlets for their Winter 2021 Senior Guide, monthly Panel Discussions, and the "Rightsizing Your Life" event. I utilized Constant Contact and Canva to design and send out e-blasts to all our lead lists for those events. Throughout my time there, I worked with multiple marketing companies that RVP is in contact with to update the website's weekly and monthly activity calendars and order RVP branded gifts/supplies.

Independent Living Apartment

Assisted Living / Memory Care Apartment

The move-in part of my job consisted of getting new resident's apartments ready. This meant creating welcome signs/binders/baskets, packaging welcome cookies (weekly), setting up elevator signs on every floor of the building, and coordinating the movers on move-in day, which included internal and external moves. Also, I set up, booked movers, and staged model apartments with furniture. I worked with the renovation team on creating and updating floor plans, renovation work order requests (via WorxHub)/apartment inventory reports, and ordering items (kitchen appliances, parts, and furniture) for each new move-in's apartment.

Out of the 200+ apartments, I helped finish the selling processes of over 30 of them that were available. I successfully moved in and completed internal transfers of those residences during my five months there.

Community Events

Residences at Vantage Point had a variety of in-person community events that I helped prepare and setup from the beginning to end, such as their monthly Signature Club Dinner Drive Thru Wait List and Priority List events, National Wear Red Day, BrightStar Care Winter Cupcake Giveaway, Staff Appreciation Day, and Wii Winter Olympic Games 2022 Competition.

I designed all the invitations and had them printed via Fedex, ordered decor (such as flowers and balloons), and created plans/request forms for setting up rooms for these events. I packed cookie bags and RVP themed gift bags (weekly) for all the prospects that had appointments to take tours and visit the RVP community. These were just a few of our marketing techniques I used to help convert leads into a sales/depositors for an apartment.

Events

Welcome and Event Decor

Wii Winter Olympic Games 2022 Competition

During my time at RVP, this was one of the most fulfilling events I helped put together with the fitness/wellness center. For the 2022 winter Olympic games, we created a week competition around the Nintendo Wii video game "Mario & Sonic at the Winter Olympic Games" for both the seniors who live there and staff members to participate in. For the highest score or best time in each winter mini game (bob-sleighing, ski jumping, snowboarding, alpine skiing and speed skating), we would rank and award them with gold, silver, and bronze medals.

The beauty of video games is people of all ages can learn and play them together. It was a joyous event of good times and laughter while I taught them how to play each game. Many stories were shared between everyone who attended. I learned about their favorite games and characters. As a gamer and video game collector, seeing a hobby I am passionate about brought to life at work warmed my heart fully. I truly love connecting with people through video games and creating a cohesive community.

Event Invites, Signs, and Designs

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